An illustration of a phone taking a photo of a beautifully decorated room that is slowly falling apart at the edges.
Illustrations: Joel Plosz

How a Hot $100 Million Home Design Startup Collapsed Overnight

The untold story of how Homepolish’s extremely Instagrammable house of cards came tumbling down.

Courtney Rubin
Published in
28 min readFeb 24, 2020

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AtAt 12:54 a.m. on September 10, yet another lust-worthy image appeared on the Instagram account of the interior design startup Homepolish. The New York-based company, which had nearly 2 million…

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