Off Brand
How ‘Superpower’ Became the Most Irritating Corporate Jargon of 2019
It’s even worse than the #humblebrag
Published in
5 min readDec 11, 2019
See if this sounds like something that happened to you this year: You’re in a meeting, a new business pitch, or a job interview, and someone declares in a totally straight-faced, unironic manner:
