GASTRO-NOMICS

How Taco Bell Secretly Built a Huge Vegan Cult Following

In just a few short years, the chain behind the Beefy 5-Layer Burrito has managed to become an obsession of vegans and vegetarians

Adam Chandler
Marker
Published in
4 min readMar 24, 2021

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A photo illustration with Taco Bell’s cheesy potato soft taco floating above a white column. The column has the letter “G” embossed and is surrounded by streaks of purple and yellow.
Photo Illustration: Save As/Medium; Source: Taco Bell

Earlier this month, like Simba returning from exile, Taco Bell’s potatoes were officially restored to…

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Adam Chandler
Marker
Writer for

Journalist. Author of Drive-Thru Dreams. The Atlantic alum. Work in The New York Times, Wall Street Journal, Washington Post, Texas Monthly, and elsewhere.