Is “Woke Capitalism” For Real?

Republicans are attacking big companies for pushing a progressive social agenda. Is this anything more than political game-playing?

James Surowiecki
Marker
Published in
4 min readApr 9, 2021

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Photo by visuals for Unsplash

After a chorus of Fortune 500 companies criticized Georgia’s new law imposing new voting-rights restrictions, and Major League Baseball pulled this year’s All-Star Game out of Atlanta, a chorus of Republicans responded by inveighing against what’s often called “woke capitalism” — big companies flexing their muscles in defense of progressive social causes. Donald Trump called on his followers to boycott a laundry list of companies that had come out against the Georgia law: “Major League Baseball, Coca-Cola, Delta Airlines, JPMorgan Chase, ViacomCBS, Citigroup, Cisco, UPS and Merck.” Senate Minority Leader Mitch McConnell warned corporations to stop behaving like a “woke parallel government” pushing “radical social agendas.” And Missouri senator Josh Hawley, a would-be populist, told a Fox News audience that “woke corporations” were trying to “tell you what to think.”

Given the stereotypical image of big corporations as bastions of stick-in-the-mud conservatism, it’s easy to dismiss the GOP’s anxiety over woke capitalism as an illusion or mere political game-playing. But in fact what Republicans are unhappy with is something real: a substantive change…

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James Surowiecki
Marker
Writer for

I’m the author of The Wisdom of Crowds. I’ve been a business columnist for Slate and The New Yorker and written for a wide range of other publications.