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Pop business for the intelligent reader. A publication from Medium.

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In Marker. More on Medium.

Trend Mill

The fast-food giant’s revamped packaging shows it’s still too timid to fully adapt to the times

Image credit: McDonald’s


Trend Mill

The second coming of the ugliest shoe ever to be worn

A variety of colorful Crocs brand foam slippers on display for sale.
A variety of colorful Crocs brand foam slippers on display for sale.
Photo: Tim Graham/Getty


Trend Mill

The fast food giant’s redesign proves you can jump on the latest design trends without losing the soul of your company

Image credit: Burger King Corporation

The company is seeking a more natural, old-fashioned look, with minimal noise and colors like red, brown, and…


Trend Mill

When shutdowns lift, it’ll be competing against unprecedented pent-up demand for eating outside of the home

Emily Griffin reads a recipe for a Blue Apron meal while unpacking her box at her Lisbon Falls home.
Emily Griffin reads a recipe for a Blue Apron meal while unpacking her box at her Lisbon Falls home.
Photo: Derek Davis/Portland Portland Press Herald/Getty Images


Trend Mill

Brands have stopped ‘disemvoweling’ themselves

Conceptual image of colourful falling letters, casting shadows on a white wall.
Conceptual image of colourful falling letters, casting shadows on a white wall.
Photo: Catherine Falls Commercial/Moment/Getty Images

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