WHERE ARE THEY NOW
Why Dot-Com Disaster Kozmo Never Became Instacart
An investigation two decades later
Published in
6 min readFeb 24, 2021
Where Are They Now is a column that revisits once-popular companies and brands that have seemingly disappeared.
The shorthand for the bubbliest startup of the dot-com bubble has long been Kozmo, the turn-of-the-century startup that intended…
