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10 Questions to Ask Before You Believe in a Business Model

Rita McGrath
Marker
Published in
9 min readNov 15, 2021

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Photo by Slidebean on Unsplash

Question 1: Are we able to create switching costs once we have a customer working with us?

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Marker
Marker

Published in Marker

Marker was a publication from Medium about the intersection of business, economics, and culture. Currently inactive and not taking submissions.

Rita McGrath
Rita McGrath

Written by Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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