How to Tell If a Company’s Black Lives Matter Statement Actually Means Anything
Always look for authenticity, accountability, and action items
Nearly every brand right now is sending emails telling you they are in solidarity with you, in addition to artists posting tone-deaf messages on social media and educational institutions sending press releases expressing “shock over the current state of events in our country.”
Chances are good that some of the trite, overgeneralized correspondences that you’ve received have left you with more questions than answers in regard to how these organizations or leaders are supposedly “standing with you” in the fight against racism.
As an international trainer and educator, I try to evaluate these messages through the lens of systems change. This is a process for recognizing and dealing with the root causes of problems by evaluating our relationships with governments, businesses, community organizations, religion institutions, nonprofits, and individuals in order to move beyond Band-Aid solutions and…
