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Marker

3 Ways to Prepare for a Future You Can’t Predict

Companies don’t have the luxury of waiting for a stable decision-making environment

Illustration: Shira Inbar

Prior to the pandemic, I had been advising a business on forecasting their projected revenue based on their sales pipeline. This involved meticulously reviewing their leads to determine both the size of the potential sale and the likelihood…

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Annie Duke

Annie Duke

Author of Thinking in Bets and How to Decide. Co-founder of The Alliance for Decision Education

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