The New Rules of the IPO

Should Your Company IPO? This Flowchart Will Tell You.

Find out whether it makes sense for you to go public or stay private

Jennifer Alsever
Marker
Published in
2 min readFeb 18, 2020

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This story is part of The New Rules of the IPO, a multi-part special report.

FFor more than a century, the IPO has been the holy grail of companies chasing capital infusions and lucrative exit strategies — as well as a source of embarrassing public tumbles. In 2019, plant-based meat startup Beyond Meat saw its shares surge after going public, while ride-sharing giants Uber and Lyft failed to live up to the promise of their IPOs.

So is an IPO right for your company? Let’s find out.

The text “What do you really want to get out of an IPO?” above a Start button.

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