7 Counterintuitive Rules for Growing Your Business Super-Fast

To achieve ‘blitzscaling,’ you have to go against common sense

Reid Hoffman


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WWhen it comes to startups, there’s growth, and then there’s ultra-rapid growth—what I like to call “blitzscaling.” Blitzscaling a company isn’t easy; if it were, everyone would do it. Like most things of value in this world, blitzscaling is contrarian. To succeed, you’ll have to violate many of the management “rules” that are designed for efficiency and risk minimization. In fact, to achieve your aggressive growth goals in the face of uncertainty and change, you need to follow a new set of rules that fly in the face of what is taught in business schools and are completely counterintuitive to accepted “best practices” of either early stage startups or classic corporate management.

Rule #1: Embrace Chaos

Annual plans. Revenue guidance. Traditional business strives for order and regularity in management, operations, and financial results. This desire for order and regularity makes sense, because it allows companies to fine-tune their approach to be as efficient as possible and gives shareholders a pleasing sense of stability. But when you’re blitzscaling, you’re explicitly choosing to sacrifice efficiency for speed, which means the traditional focus on order and regularity…