7 Counterintuitive Rules for Growing Your Business Super-Fast

To achieve ‘blitzscaling,’ you have to go against common sense

Credit: z_wei/iStock/Getty Images Plus

Rule #1: Embrace Chaos

Rule #2: Hire Ms. Right Now, Not Ms. Right

Hiring someone who has been managing 1,000 people to run a 10-person company is actually counterproductive.

Rule #3: Tolerate “Bad” Management

Rule #4: Launch a Product That Embarrasses You

Rule #5: Let Fires Burn

Rule #6: Do Things That Don’t Scale (Throwaway Work)

A hack that takes a tenth of the time may be more useful than an elegantly engineered solution.

Rule #7: Ignore Your Customers

Adapted from Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies. Copyright © 2018 by Reid Hoffman and Chris Yeh. Published by Currency, an imprint of Penguin Random House LLC.

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