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Pop business for the intelligent reader. A publication from Medium.
Source: Billboard

BRAND MARKETING

The social media giant’s lesson in the value of emotional advertising

This week, Twitter released a new brand campaign: If you can dream it, Tweet it, featuring celebrities who publicly Tweeted their ambitions before reaching them. Since then, the campaign has been lauded across the press and received positive commentary across social media (including Twitter itself).

Megan Thee Stallion, Issa Rae…

In one year, a niche TikTok star went from sharing his passion to being a fashion ambassador

Oakworth Station — Gucci x The North Face — Francis Bourgeois: https://www.youtube.com/watch?v=tcHYVjWn-TI

“I’m about to have a ride on a 2MT. Come join me,” says the smiling TikTok star Francis Bourgeois, who’s wearing his train conductor coat with the pin of his favorite train, the class 456. At first, this TikTok video looks like one of Bourgeois’ usual #TrainTok videos, but as…

No Mercy No Malice

The advertised decentralization of power out of the hands of a few has, in fact, been a re-centralization of power into the hands of fewer

I didn’t anticipate how much I’d appreciate a @Jack of fewer trades. Key to progress is class traitors: Generals warning of a military-industrial complex, product managers who narc on mendacious management, and tech leaders who violate the Silicon Valley code of the white guy — never criticize each other or…

The importance of unwritten knowledge

Photo by Karolina Grabowska from Pexels

Having grandma’s kitchen and recipes doesn’t mean you can reproduce her cooking. Practical experience and unwritten knowledge are important components in how science advances and how companies operate.

Simple, Not Easy

Pierogies are a simple food. The dough has four ingredients: flour, butter, egg, and salt. The filling has five: potatoes, onions, butter…

Copyright laws are taking down popular Twitch streamers — one ban at a time.

Photo by Caspar Camille Rubin on Unsplash

the fire nation attacked

Imane Anys (Pokimane) tweeted this out a few days ago after receiving a DMCA takedown notice. Twitch caught her live streaming an episode of Avatar: The Last Airbender to her 20,000 viewers and consequently hit her with a 48-hour ban.

She is just one of many…

Apple is doubling down on audio quality while Spotify lags farther behind

Image Credit: Petri R via Unsplash

Competition in the business world is a funny thing. In business, the prevailing thought is to be ruthless, to have the end goal of absolute market share. You want a prospective customer to only think of your product when making their next purchase. When an executive at Coca-Cola thinks about…

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