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‘A Reckoning.’ The Direct-to-Consumer Craze Is Slamming Into Reality.

An industry built on cheap Facebook ad space and low-cost shipping is crashing with no bottom in sight

A chart of Allbirds Inc’s recent stock performance
Allbirds’ recent stock performance

They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS, and Allbirds pioneered a new form of retail, one that went “direct to consumer” — via the…




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Alex Kantrowitz

Alex Kantrowitz

Veteran journalist covering Big Tech and society. Subscribe to my newsletter here:

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