‘A Reckoning.’ The Direct-to-Consumer Craze Is Slamming Into Reality.
An industry built on cheap Facebook ad space and low-cost shipping is crashing with no bottom in sight
Published in
4 min readMar 12, 2022
They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS, and Allbirds pioneered a new form of retail, one that went “direct to consumer” — via the…
