Marker
Published in

Marker

‘A Reckoning.’ The Direct-to-Consumer Craze Is Slamming Into Reality.

An industry built on cheap Facebook ad space and low-cost shipping is crashing with no bottom in sight

A chart of Allbirds Inc’s recent stock performance
Allbirds’ recent stock performance

They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS, and Allbirds pioneered a new form of retail, one that went “direct to consumer” — via the…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store