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Off Brand

Could Airbnb Acquire Delta, Snap Scoop up Viacom, or Lyft Buy GM?

If we look at the recent history of startups swallowing iconic brands, the answer is yes.

Illustration: Kyle Platts

EEarlier this year, Canadian retail firm Hudson’s Bay made it known that it was considering selling off one of its properties: the “iconic” Lord & Taylor department…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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