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Actually, That Absurd Axe Tweet Is Important

Trump has finally pushed companies to pick a side

Photo: Roberto Schmidt/AFP via Getty Images

When Axe, the bro-body spray brand, feels compelled to speak up on behalf of the democratic process, you know something singular has happened.

In the aftermath of the shocking mob attack on the U.S. Capitol building, a slew of brands and…




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Author The Art of Noticing. Related newsletter at

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