After months of nail-biting, America will finally decide which food delivery app gets its election night stress-eating orders. As candidates make their last-minute pitches, apps like Grubhub and Doordash are waging a war of discount one-upmanship, hoping we pick their platform to order our late night pizzas. It’s the perfect climax to a year of bitter competition between an increasingly smaller group of (still unprofitable) food delivery giants fighting for our lockdown business: In June, Dutch food delivery company Just Eat Takeaway bought Grubhub, and in July, Uber bought rival Postmates. Why is Uber trying so hard to convince people to use its delivery app? As Byrne Hobart noted in Marker, rides are down and food orders are up, and if it wants to continue to see delivery growth, it needs to take some of its heavyweight competition down a peg.
