Amazon and Chewy Won the Puppy Boom. Now Pet Shops Are Biting Back

After Covid-19, big retailers now own 90% of the online pet food market. Can a new organization help small pet shops hang on?

Illustration: AJ Dungo for Marker

As the cold darkness of winter set in and the calendar flipped to a second year of Covid life, Kaite Giordano, a fourth-grade teacher in New…