Amazon and Chewy Won the Puppy Boom. Now Pet Shops Are Biting Back

After Covid-19, big retailers now own 90% of the online pet food market. Can a new organization help small pet shops hang on?

Patrick J. Sauer
Marker
Published in
10 min readApr 7, 2021

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An illustration of a pack of dogs surrounding and growling at two dogs. One dog is a doberman wearing a collar with the Chewy logo, the other dog is a bulldog wearing a collar with the Amazon logo. The two dogs are sitting on top of a mountain of dog treats.
Illustration: AJ Dungo for Marker

As the cold darkness of winter set in and the calendar flipped to a second year of Covid life, Kaite Giordano, a fourth-grade teacher in New…

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