Illustrations: Eduardo Palma

How Cameo Turned D-List Celebs Into a Monetization Machine

Inside the surreal and lucrative two-sided marketplace of mediocre famous people

Cameo has managed to crack the ever-elusive supply-and-demand-side marketplace that few other businesses besides Airbnb, eBay, and Etsy have ever been able to crack.

Customers can choose from Esther the Wonder Pig, a plethora of Real Housewives, pro wrestlers, the shaggier half of Insane Clown Posse, an Elizabeth Warren impersonator, and Santa Claus.

“One person’s D-List is somebody else’s favorite person in the world.”

At $2,500, Caitlin Jenner is the most expensive Cameo ticket because, for anything less, she doesn’t want to be bothered.