Marker
Published in

Marker

An Autopsy on Casper: Lessons from a DTC Failure

Why Casper bleeds cash while Purple makes money

Source: Photo by Zulian Firmansyah on Unsplash

Failure is a great teacher. In late November, mattress-in-a-box firm Casper announced that it was being taken private at a valuation roughly 25% of its last private funding round. Some lessons from Casper’s failure.

Coke Pepsi Challenge

--

--

--

Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

The rules of business are shifting

Virtual Sweatshops: How Mechanical Turk Expands Economic Opportunity While Enabling Exploitation

Jeff Bezos Decides To Step Down As Amazon CEO Moments After Q4 Earnings Released

The value of share liquidity in private companies

Do passive investors care about corporate governance?

INSERT NEWS: Moe Kirpalani, Founding partner of Group Ventures joins INSERT STONKS team as…

Invisible = America’s Best National Defense Strategy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kevin LaBuz

Kevin LaBuz

Head of IR & Corporate Development at 1stDibs. Previously finance at Etsy, Indeed, and internet equity research at Deutsche Bank. Find me on Twitter @kjlabuz.

More from Medium

I Became a Better Fundraiser When I Stopped Forcing VCs to Ask Me Stupid Questions

6 Pitching Mistakes We’re Sick of Seeing

In defense of single-digit million startup exits

What a VC is looking for at Seed and Series A

Great founders come in every shape and size