An Autopsy on Casper: Lessons from a DTC Failure

Why Casper bleeds cash while Purple makes money

Source: Photo by Zulian Firmansyah on Unsplash

Failure is a great teacher. In late November, mattress-in-a-box firm Casper announced that it was being taken private at a valuation roughly 25% of its last private funding round. Some lessons from Casper’s failure.

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