An Autopsy on Casper: Lessons from a DTC Failure
Why Casper bleeds cash while Purple makes money
Published in
7 min readDec 5, 2021
Failure is a great teacher. In late November, mattress-in-a-box firm Casper announced that it was being taken private at a valuation roughly 25% of its last private funding round. Some lessons from Casper’s failure.
