Marker
Published in

Marker

An Autopsy on Casper: Lessons from a DTC Failure

Why Casper bleeds cash while Purple makes money

Source: Photo by Zulian Firmansyah on Unsplash

Failure is a great teacher. In late November, mattress-in-a-box firm Casper announced that it was being taken private at a valuation roughly 25% of its last private funding round. Some lessons from Casper’s failure.

Coke Pepsi Challenge

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store