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Apple’s New Downtown LA Tower Theatre Store is a Literal Showplace

What happens when a historic theater becomes a store?

Apple’s new downtown L.A. Tower Theatre Store (Credit: Apple)

Commerce isn’t altruism, but Apple’s recurring acts of claiming, reviving, and revitalizing historic artifices in retail’s name is still laudable.

The Cupertino technology giant's latest reclamation project is opening its first Downtown…




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Lance Ulanoff

Lance Ulanoff

Tech expert, journalist, social media commentator, amateur cartoonist and robotics fan.

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