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Are Brands Really Turning Into Blands?

We can measure whether today’s trademarks and logos all look alike. But criticism of sameness has always dominated the discourse.

In recent years, a number of observers of the commercial landscape have commented on an increasing sameness across the world of brand design…




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James I. Bowie

James I. Bowie

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design:

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