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Athleta Isn’t Like Other Athleisure Brands, But It Could Save The Gap

Athleisure is a major trend. Gap Inc. knew they needed to turn it into profit, and Athleta might be a better investment than they imagined.

Simone Biles in Athleta
Simone Biles in Athleta

In April of 2021, gymnast Simone Biles ended her partnership with Nike. The separation may have come as a shock…




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Michael Beausoleil

Michael Beausoleil

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions

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