Athleta Isn’t Like Other Athleisure Brands, But It Could Save The Gap
Athleisure is a major trend. Gap Inc. knew they needed to turn it into profit, and Athleta might be a better investment than they imagined.
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6 min readOct 27, 2021
In April of 2021, gymnast Simone Biles ended her partnership with Nike. The separation may have come as a shock…