Athleta Isn’t Like Other Athleisure Brands, But It Could Save The Gap

Athleisure is a major trend. Gap Inc. knew they needed to turn it into profit, and Athleta might be a better investment than they imagined.

Michael Beausoleil
Marker
Published in
6 min readOct 27, 2021

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Simone Biles in Athleta
Simone Biles in Athleta

In April of 2021, gymnast Simone Biles ended her partnership with Nike. The separation may have come as a shock…

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Michael Beausoleil
Marker
Writer for

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions