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The Rise of the American Gun Logo

Why brands that have nothing to do with firearms use rifle imagery to appeal to their clientele

It may be that no company today better personifies America, or perhaps simply ’Merica, than Black Rifle Coffee, which has grown into a multimillion-dollar concern by building a brand centered around a…




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James I. Bowie

James I. Bowie

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design:

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