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Burger King Forgot How Twitter Works

A well-meaning Twitter thread goes off the rails

Photo: Ali Balikci/Anadolu Agency/Getty Images

Oh, Burger King, you can’t “Have it your way,” when it comes to Twitter etiquette.

By now you’ve likely seen Burger King U.K.’s tweet (it’s since been removed) that said, “Women belong in the kitchen.” On any normal day, this tweet would’ve been considered a huge miss. On International Women’s…

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Lance Ulanoff

Lance Ulanoff

Tech expert, journalist, social media commentator, amateur cartoonist and robotics fan.