Burger King Forgot How Twitter Works
A well-meaning Twitter thread goes off the rails
Oh, Burger King, you can’t “Have it your way,” when it comes to Twitter etiquette.
By now you’ve likely seen Burger King U.K.’s tweet (it’s since been removed) that said, “Women belong in the kitchen.” On any normal day, this tweet would’ve been considered a huge miss. On International Women’s Day, well, you can imagine the reaction.
But wait. Hold up. Burger King U.K. had a plan, one their marketing team must’ve thought was brilliant.
The tweet was a setup for two more tweets that would explain the scarcity of female chefs and that Burger King U.K. was launching a scholarship program to help “female Burger King employees pursue their culinary dreams!”
See? All better. No harm no foul.
I appreciate that Burger King was trying to do a good thing and that it later deleted the Tweet, admitting they got the initial Tweet wrong.
