The Trick to Succeeding in Business Is Knowing You Can Never Win

Because there are no winners, players stay in the game as long as they have the willpower

Photo: Prasit photo/Getty Images

If we listen to the language of so many of our leaders today, it’s as if they don’t know the game in which they are playing.

From The Infinite Game by Simon Sinek, published by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2019 by Sinek Partners, LLC.

Optimist and bestselling author of Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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