“Butterball has, for the first time in its 60-plus-year history, had to largely wing it, as it tries to figure out how pandemic-wary consumers are likely to celebrate the holiday, what that means for turkey, and how to meet those needs — even as it wrestles with its own internal coronavirus challenges.”
Published in
Nov 25, 2020
— David H. Freedman, “A Zoom Thanksgiving Leaves Big Turkey in a Tailspin”
