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A Zoom Thanksgiving Leaves Big Turkey in a Tailspin

Inside Butterball’s plight to save the holiday — and its business

Illustration: Loulou Joao

Rebecca Welch remembers all too well the Thanksgiving Day she pulled the turkey out of the refrigerator to prep it for the oven and, with a crowd of in-laws standing around watching, realized it was still frozen solid. “I tried to remember everything I knew about…




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David H. Freedman

David H. Freedman

David is a Boston-based science writer. The most recent of his five books is WRONG, about the problems with medical research and other expertise.

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