A Zoom Thanksgiving Leaves Big Turkey in a Tailspin
Inside Butterball’s plight to save the holiday — and its business
Published in
14 min readOct 14, 2020
Rebecca Welch remembers all too well the Thanksgiving Day she pulled the turkey out of the refrigerator to prep it for the oven and, with a crowd of in-laws standing around watching, realized it was still frozen solid. “I tried to remember everything I knew about…
