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Can IKEA Save Its Future by Selling Trash?

The company is attempting to appeal to growing demand for sustainability

The Trash Collection / Photo: Ikea

You’d be forgiven for assuming Ikea’s best-selling product is its meatballs (full disclosure: not a fan). In fact, the company’s biggest hit is the humble Billy bookcase. Ikea sells one from its famous blue and yellow gates every 5 seconds. An unfortunate consequence of…




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Stephen Moore

Stephen Moore

Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact:

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