Can IKEA Save Its Future by Selling Trash?
The company is attempting to appeal to growing demand for sustainability
Published in
6 min readSep 23, 2021
You’d be forgiven for assuming Ikea’s best-selling product is its meatballs (full disclosure: not a fan). In fact, the company’s biggest hit is the humble Billy bookcase. Ikea sells one from its famous blue and yellow gates every 5 seconds. An unfortunate consequence of…
