Casper Disrupted the Sleep Economy; Then the Covers Came Off

The self-proclaimed “Nike of sleep” proves there’s no such thing as a $1 billion mattress company

Stephen Moore
Marker
Published in
4 min readNov 18, 2021

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Photo: GettyImages

Casper — the original DTC darling and self-proclaimed “Nike of sleep” — is now proof that there’s no such thing as a $1 billion mattress company.

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Stephen Moore
Marker
Writer for

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