Marker
Published in

Marker

Casper Disrupted the Sleep Economy; Then the Covers Came Off

The self-proclaimed “Nike of sleep” proves there’s no such thing as a $1 billion mattress company

Photo: GettyImages

Casper — the original DTC darling and self-proclaimed “Nike of sleep” — is now proof that there’s no such thing as a $1 billion mattress company.

--

--

--

Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

These 3 three online accounting solutions will improve your small business productivity

THE FUTURE OF SHOPPING CART: MINTBIRD SHOPPING CART

How I bought a Tesla for $78 Per Month

Five Predictions on Social Responsibility for 2018

Belacam’s CEO Report on the Recent Server Upgrades

Why does kWIQly focus exclusively on multi-site energy management ?

What ESG questions do companies need to be answering?

The future consumer sector — ahead 2020

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Stephen Moore

Stephen Moore

Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact: stephen@sjmblog.com

More from Medium

Who Does Mark Zuckerberg Have To Hurt To Get The Elizabeth Holmes Treatment?

Peloton’s New Ad is a Masterclass In Spinning Bad Press

A Fight With My Business Partner Exposed Her Major Flaw — And It Has Nothing to Do With Credentials

A Fight With My Business Partner Exposed Her Major Flaw — And It Has Nothing to Do With Credentials

The Richest Person in St. Louis, Missouri