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Casper Disrupted the Sleep Economy; Then the Covers Came Off

The self-proclaimed “Nike of sleep” proves there’s no such thing as a $1 billion mattress company

Photo: GettyImages

Casper — the original DTC darling and self-proclaimed “Nike of sleep” — is now proof that there’s no such thing as a $1 billion mattress company.

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Stephen Moore

Stephen Moore

Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact: stephen@sjmblog.com

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