Casper Disrupted the Sleep Economy; Then the Covers Came Off
The self-proclaimed “Nike of sleep” proves there’s no such thing as a $1 billion mattress company
Published in
4 min readNov 18, 2021
Casper — the original DTC darling and self-proclaimed “Nike of sleep” — is now proof that there’s no such thing as a $1 billion mattress company.
