Number of the Day
China’s Tourism Rebound, by the Numbers
As China recovers from Covid, its travel industry comes roaring back
425 million: That’s how many domestic trips Chinese travelers took during the recent Golden Week holiday period, according to a Bloomberg report citing figures from the country’s Ministry of Culture and Tourism. That puts this year’s holiday travel at 80% of what it was last year before the pandemic.
While a new wave of the pandemic is sweeping Europe, and the case rate is spiking in the United States, the coronavirus outbreak has been largely under control in China for months. That’s what’s made China’s relatively robust holiday period possible: Hotel prices rose, airline sales were up, and daily tickets to visit a section of the Great Wall sold out for the first time since March. All of which suggests a strong rebound from pandemic lows in leisure spending — particularly compared to the rest of the world.
Plus, CNBC reports, Chinese consumers celebrated Golden Week (which marks the anniversary of the 1949 founding of the People’s Republic of China) with plenty of splurging: retail and food and beverage sales are up 4.9% over last year’s holiday. And The Hollywood Reporter adds that the country’s theatrical market is rapidly recovering, noting for example…
