Off Brand
Companies Are Trying to Plan for 2 Different Futures Right Now
And it’s impossible
Published in
4 min readMay 21, 2020
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Companies spend a lot of time and effort on gauging the future. That’s how they make decisions, and explain those decisions to investors. But as the full, cataclysmic implications of the coronavirus pandemic set in, scores of public companies across all sectors of the economy — from…