Marker
Published in

Marker

Off Brand

Companies Are Trying to Plan for 2 Different Futures Right Now

And it’s impossible

Illustration: Guillem Casasus

Companies spend a lot of time and effort on gauging the future. That’s how they make decisions, and explain those decisions to investors. But as the full, cataclysmic implications of the coronavirus pandemic set in, scores of public companies across all sectors of the economy — from…

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Author The Art of Noticing. Related newsletter at https://robwalker.substack.com

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