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Coronavirus Diaries From the C-Suite
This Company Found a More Humane Way to Treat Essential Workers

This Company Found a More Humane Way to Treat Essential Workers

How Marcela Sapone, founder of Hello Alfred, pivoted her business in response to the coronavirus
Go to the profile of Gloria Oh
Gloria Oh
Apr 27, 2020
How We’re Pivoting Our Sandwich Chain to Avoid Layoffs

How We’re Pivoting Our Sandwich Chain to Avoid Layoffs

After sales plunged 40% in one month, a Midwest franchise grapples with how to hold onto talent
Go to the profile of Gloria Oh
Gloria Oh
Apr 21, 2020
I Turned Down a $4 Million Term Sheet. Then the Coronavirus Hit.

I Turned Down a $4 Million Term Sheet. Then the Coronavirus Hit.

A health care startup is now scrambling for funding after turning down a VC investment in February
Go to the profile of Courtney Rubin
Courtney Rubin
Apr 15, 2020
Coworking, Construction, and Hair Care: How to Keep a Company Alive When Working Remotely Is Not…

Coworking, Construction, and Hair Care: How to Keep a Company Alive When Working Remotely Is Not…

The art of adapting your in-person businesses in the age of shelter-in-place
Go to the profile of Courtney Rubin
Courtney Rubin
Apr 13, 2020
How to Emergency-Pivot Your Staff During a Pandemic

How to Emergency-Pivot Your Staff During a Pandemic

How Madison Reed quickly shifted its retail workforce to digital
Go to the profile of E.B. Boyd (Liza)
E.B. Boyd (Liza)
Apr 7, 2020
What It’s Like to Realize Your Business Might Not Survive This

What It’s Like to Realize Your Business Might Not Survive This

The clock is now ticking for many companies. For this one, it’s got until Mother’s Day.
Go to the profile of Courtney Rubin
Courtney Rubin
Apr 3, 2020
The Brutal Reality of Running an Extreme Fitness Company When No One Can Leave Their Homes

The Brutal Reality of Running an Extreme Fitness Company When No One Can Leave Their Homes

How Joe De Sena-the CEO of Tough Mudder and Spartan Race-is pivoting his business in the age of quarantine
Go to the profile of Courtney Rubin
Courtney Rubin
Mar 31, 2020
Tom Colicchio Spent 19 Years Building a Restaurant Empire. Coronavirus Gutted It in a Month.

Tom Colicchio Spent 19 Years Building a Restaurant Empire. Coronavirus Gutted It in a Month.

What it’s like to lay off nearly 300 employees — and rethink unchecked capitalism
Go to the profile of Aaron Gell
Aaron Gell
Mar 27, 2020
I’m Running My Multimillion Dollar Business Out of My Car Because of Coronavirus

I’m Running My Multimillion Dollar Business Out of My Car Because of Coronavirus

American Giant’s Bayard Winthrop on how the pandemic has upended the apparel manufacturer, from cutting costs to converting factories
Go to the profile of Courtney Rubin
Courtney Rubin
Mar 25, 2020
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