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Customer Support Via Twitter Isn’t Support, It’s PR

You’re better off contacting the company directly

Over the weekend, the online banking app Simple shut down, transitioning its customers over to accounts with its parent company BBVA. This did not go well. Users of the service (including myself) found themselves locked out of their accounts and took to Twitter to complain, where BBVA’s social…



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Eric Ravenscraft

Eric Ravenscraft is a freelance writer from Atlanta covering tech, media, and geek culture for Medium, The New York Times, and more.