The Daredevil Unicorns: Why WeWork, Juul, and Uber Play With Fire

Lawless startups exploiting the seams of regulation are suddenly feeling the heat—and getting burned

Steve LeVine
Marker
Published in
9 min readSep 17, 2019

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Four illustrated characters representing WeWork, Juul, Tesla, and Uber are in various poses, with smirks on their faces.
Illustration: Mica Warren

OhOh to be a heedless startup founder in an unregulated space. To tromp on legacy players, ignore norms and rules, and generally move fast and break things, as Mark Zuckerberg put it a…

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Steve LeVine
Marker
Writer for

Editor at Large, Medium, covering the turbulence all around us, electric vehicles, batteries, social trends. Writing The Mobilist. Ex-Axios, Quartz, WSJ, NYT.