Debunking the Bankruptcy Myth
Expect the Chapter 11 filings to keep piling up — but remember they’re not the end of the story
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Welcome to Buy/Sell/Hold, Marker’s weekly newsletter that’s 100% business intelligence and 0% investment advice. Each week, our writers Steve LeVine and Rob Walker make sense of the most important developments in business and why they matter.
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Debunking the Bankruptcy Myth
The Buy/Sell/Hold Analysis
Brooks Brothers, the iconic men’s clothier founded in 1818, filed for Chapter 11 bankruptcy protection this Wednesday, to the surprise of no one. Bankruptcy has become an endlessly recurring theme since Covid-19 lockdowns began earlier this year, walloping consumer-facing businesses — particularly retailers and restaurants. J. Crew, J.C. Penney, Lucky, Chuck E. Cheese, Hertz, Gold’s Gym, GNC, Neiman Marcus, Le Pain Quotidien, the largest Pizza Hut franchisee, and others have already gone the…
