Image of four iconic brands (Heinz ketchup, Campbell’s tomato soup, Hot Wheels, and Coca-Cola) with their trademark colours and unique fonts removed.

The Pandemic Ruined Customer Delight and That’s Okay

Marketers spent the last decade trying to turn mundane transactions into emotional joyrides. They failed.

Screen grab of PetSmart’s order confirmation email with the subject line “Woot woot! We got your order.”
Screen grab of PetSmart’s order confirmation email with the subject line “Woot woot! We got your order.”
Woot woot! We got your order. Screenshots courtesy of the author

Plain vanilla promises

Screen grab of a survey that asks “How likely are you to recommend Windows 10 to a friend or colleague?” The response given is “I need you to understand that people don’t have conversations where they randomly recommend operating systems to one another.”
Screen grab of a survey that asks “How likely are you to recommend Windows 10 to a friend or colleague?” The response given is “I need you to understand that people don’t have conversations where they randomly recommend operating systems to one another.”
I need you to understand that people don’t have conversations where they randomly recommend operating systems to one another.

Oopsie woopsie

Screen grab of a tweet from @cherrikissu that asks websites to stop giving error messages that say “OOPSIE WOOPSIE. The code monkeys at our headquarters are working VEWY HAWD to fix this!”
Screen grab of a tweet from @cherrikissu that asks websites to stop giving error messages that say “OOPSIE WOOPSIE. The code monkeys at our headquarters are working VEWY HAWD to fix this!”
Can websites please stop the trend of “oopsie whoopsie!” error messages?

Popsicles and tech debt

Woot woot! We got your coffin order.

Content designer + cultural journalist.