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Disney’s 14-Year Bet Is Saving Its Life

Long before it got lucky with the timing of Disney+, it was wise enough to buy Pixar, Star Wars, Marvel, and Fox

Star Wars creator and filmmaker George Lucas has a playful lightsaber duel on August 14, 2010 with Jedi Mickey Mouse at Disney’s Walt Disney World Resort. Photo: Handout/Getty Images

It was only last November that the Walt Disney Company introduced its own streaming service, Disney+. At the time, pulling its intellectual property from other services and building an exclusive destination for…

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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at https://robwalker.substack.com

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